AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Direct mail sizes11/30/2022 ![]() how much information you need to display on it, and.Selecting the right size paper for your direct mail campaign depends largely on two things: The format is popular for inbound marketing mailings listing a limited number of items such as a restaurant menu, because they offer enough room for a fair amount of detail but can still be folded and carried easily in a purse or pocket. For this reason, the size is ideal for direct mail campaigns using the business or persona letter approach. A DL envelope is slightly larger at 220 mm x 110 mm, which comfortably accommodates the folded A4. #4: DL (210 mm x 99 mm)ĭL stands for “Dimension Lengthwise” and is the size of an A4 sheet tri-folded into three sections. This size is popular for promoting entertainment and leisure events, because they can be carried easily and presented on arrival at the venue. Anything more than that and the content is likely to be too small to be adequately readable. A6 is suitable for promoting a maximum of two offers, one on each side. They can be inserted into envelopes or packages to support upselling and cross-selling initiatives, distributed via postal services or placed on a display counter for customers to pick up. #3: A6 (148.5 mm x 105 mm)ĭirect mail campaigns using post-card sized A6 stock are popular because of the lower production costs, which makes it possible to print large quantities at one time at a reduced unit price. This size is mostly used in inbound marketing to promote businesses such as home or office services, which require potential customers to contact them for an estimate because it isn’t really practical for printing extensive price lists or multiple special offers at one time. A5 can be folded into a card and made small enough to fit into an envelope, a purse or a pocket, provided the stock used isn’t too thick or stiff. It’s still big enough to provide a fair amount of detail, especially if you print it on both sides. #2: A5 (210 mm x 148.5mm)Īt half the size of the A4 of letter size paper, A5 is popular for direct mail flyers and leaflets carrying a smaller quantity of information. #DIRECT MAIL SIZES FULL#
0 Comments
Read More
Leave a Reply. |